Gwyneth Paltrow Finally Admits the Truth About Goop: 'I Don't Know What the Fuck We Talk About'
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A Perfect Murder star Gwyneth Paltrow was on Jimmy Kimmel’s talk show Monday night, and the two spent a large chunk of time discussing Goop, her nearly 10-year-old company that Paltrow calls her “full-time job.” After beginning with a few compliments (“I like the cooking stuff, and I like to see you on vacation”), Kimmel moves on to the site’s much-maligned wellness section.
First, he asks about “Earthing,” the practice of walking around barefoot in order to…actually I’m not sure, and neither is Gwyneth.
“So one of the things we like to do on Goop is find what the alternative world says about feeling good in the modern-day world. So, earthing—I don’t actually know that much about earthing, and it came out of me not knowing anything about earthing but hearing about it. They say that we lost touch with sort of being barefoot in the earth, and there’s some sort of electromagnetic thing that we’re missing. It’s good to take your shoes off in the grass.”
Though she almost makes it through that non-explanation worthy of a participation ribbon at Ronald Reagan Middle School’s annual science fair, Paltrow ultimately can’t hold in her laughter and eventually admits, “I don’t know what the fuck we talk about!”
After Kimmel reads something from Goop about how “squatting” while urinating is good for you, she admits (with another laugh), “I don’t know! I’ve never read that before!”