HSN to Offer Maleficent Inspired Merchandise


HSN is partnering with Disney to offer a line of merchandise based on their new film, Maleficent.

Inspired by Angelina Jolie’s character in the film and her wicked cheekbones, the collection will feature a line of clothing, jewelery and home accessories.

HOME ACCESSORIES. Let’s take a moment to imagine what some of those “home accessories” might be.

  • Maleficent Soothing Sounds of Nature Sleep Machine
  • Maleficent Gold Embossed Party Invitations
  • Dragon’s Breath Scented Bath Salts
  • Mahogany Double Treadle Spinning Wheel

According to the Hollywood Reporter, the collection is the latest offering in a growing line of movie tie-ins with Disney.

Disney welcomed HSN’s fashion director and other executives on set to gather inspiration for the movie’s aesthetics via conversations with the art department, costume designers and other crew members. That intel was shared with HSN’s merchandise and marketing teams, as well as its go-to designers, who put together an exclusive collection comprising curated items as well as products designed specifically for the event. “There’s a gorgeous collar that Heidi Daus created in the spirit of the movie,” Brand says. “This is truly an embedded partnership.” (Check back later for an exclusive Pret-a-Reporter gallery featuring more items from HSN’s Maleficent collection.)
Although HSN and Disney are still working out specifics—which will include content across HSN’s television, online and mobile platforms—they indicate that the programming will build upon the precedent set by their Oz partnership, which featured props, set pieces and trailers from the film as well as appearances by star Mila Kunis and the movie’s makeup artist. HSN’s Oz collaboration was its best movie-related event to date, selling out more than 100 of its 400-product collection across 50 brands. The retailer also has partnered with Disney (via its DreamWorks distribution deal) for The Help, Universal for Snow White & The Huntsman and Sony for Eat, Pray, Love.

Clearly, there is only one logical way to respond to this news:

You can start shopping the collection on HSN.com on May 7. On May 27, HSN will kick off a 24-hour programming event for Maleficent. After that, they will air Countdown to Maleficent specials each night until the film’s May 30 debut. So basically ALL MALEFICENT ALL THE TIME.

Image via HSN.

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