Love, As Expressed In 350,000 Post-It Notes

By Whitney Jefferson | August 3, 2011 | 10:35pm

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Love! Stop Motion! Neon colors! Post-it notes!

Melissa Footwear collaborated with 3M to create what they called “Galeria Melissa.” On top of the 350,000 Post-Its already up, over 30,000 local residents of São Paulo stopped by to scribble their very own notes of love. 25 animators, 350,000 post-its and five months later, this video tells the complete story from start to finish.