Mango Launches Plus-Size Line, Hopes to Have 100 Stores by End of 2014


Yes, before anyone says anything, that is a plus-size model. (I know, I know.) As a fan of Mango’s particular type of sexually liberated woman wear, I’m excited. You know what they say: the shorter the skirt, the closer to god.

Mango announced its standalone plus-size line, Violeta, which will be available in European sizes 40 through 52, which translates to U.S. sizes 8 through 20. I’m excited, although I wish the sizes went a bit higher. As Elle points out, ASOS Curve goes through 24, Lands’ End plus size through 26, and DKNY Plus through 28. I think Old Navy goes to a 32. The lack of clothing at higher sizes in the plus-size range is a bummer, and here’s hoping that if Violeta does well, they expand upwardly.

One interesting thing to note: Violeta will be available in its own stand-alone stores throughout Europe, Turkey, and Russia. They plan to have 100 stores by the end of 2014.

Inline Feedbacks
View all comments
Share Tweet Submit Pin