Justin Bieber is a happy man. But like any human being, he’s also sad sometimes. Nowhere is this more evident than in his new video for “Company.”
This video—for a blithe, charismatic summer jam I very much like—shows a compilation of concert footage from Bieber’s Purpose tour, photo shoots and general life experiences in the past year. Bieber seems impressed with it—“Personally, I love this video,” he says of his own video. “Because it’s an honest look at my journey. The process of putting together this album and this tour surrounded by people I love to be with—has been really special.”
He may love to be with them, but the most notable thing about the video is that Bieber is awfully sad a lot in it. I’ve done my best to interpret his thoughts in those sad moments below.
I’m sad because, similar to this Greek statue next to me, heavy is the head that wears the crown.
You can’t see my facial expression here, but my posture conveys sadness.
Both my reflection and I are melancholy.
This is me looking at footage of sad Bieber.
I’m so fucking sad.
I wish I was sad in that taxi…
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