Adam Levine's Kmart Line for Women: 'Africa' and 'Reggae' T-Shirts


Adam Levine has been called (by us) the human equivalent of a leather wrist cuff. Now that he’s launching his own women’s line for Kmart, it’s apparent that he doesn’t agree with this characterization — he probably sees himself more as a ladies’ straw fedora or a golden bracelet that says “Brooklyn.”

Those are truly both items from his eponymous women’s collection, which will be distributed in 500 Kmart stores across the nation and online. But Levine’s involvement with the brand doesn’t end there — he will also be hosting “Style Chats” that allow customers and fans to ask him questions about his designs and his personal style (this is a rare and exciting opportunity to ask him about his new haircut!!).

“My vision for the women’s line was to create a collection that I would like to see a woman wear,” Levine told WWD. “I love a free spirit so I wanted the clothes to have a relaxed and casual side to them. It’s effortless and classic. And in my opinion, classic is never boring.” Among the effortless and classic products: a t-shirt that says “REGGAE”; a denim vest; actual capris.

In closing, I will leave you with this:

Adam Levine would like to see a woman wearing a shirt that says “YOU’RE SO COOL” thrice. This is the Adam Levine-est thing I’ve ever laid eyes upon.

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