On April 20, Ben & Jerry’s will release a new product in their scoop shops: the Brrr-ito,* which is exactly what it sounds like (waffle cone tortilla, fudge drizzle, cookie crumbs, along with two scoops of ice cream). Just one problem: it isn’t very good.
You might be saying, “well, you don’t know that! These things aren’t out until April 20; you haven’t tried one!” You’d have an excellent point…except for the fact that I have tried one. See, Ben & Jerry’s flew a bunch of bloggers, myself included, up to Vermont a few weeks ago. Much merriment was had by all on the trip (seriously, you would not believe how crazy they are about quality beer in Vermont), and part of the experience included getting to try one of these things—as long as we promised not to write about it until the official announcement. Here are some terrible, low-quality photos from my phone in order to prove this to you:
So, yes, I can say pretty definitively that, for me at least, it’s a concept that would sound incredible around the eighth bong hit, but that doesn’t really hold up under the harsh light of sobriety.
The issue here isn’t with Ben & Jerry’s particular construction of the ice cream burrito. As with everything they do, they manage the execution of a concept as well or better than any other dessert-makers out there. No, the issue with the Brrr-ito** is inherent to its very design. Think about it: how does one typically eat a burrito? You hold it and take bites, right? OK, so when you take a giant bite of ice cream rather than licking it off a cone or eating it off a spoon, what happens?
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