Della Website Suggests Marketers Don't Consider Women Regular People

Dell is continuing to revise its poorly-received website aimed at women, removing the “Della” branding. Teressa Iezzi writes on AdAge that the debacle exposes how marketers perceive women as a niche, not half the population. Her suggestion: “Just make products and sites that appeal to human beings.” [Netbook Choice, AdAge]

Inline Feedbacks
View all comments
Share Tweet Submit Pin