H&M Previews New Coachella Collection, World Collapses In on Itself


H&M, in its sixth year as a sponsor for the Coachella Valley Music and Arts Festival, is rolling out a “cobranded” line of men’s and women’s merchandise called H&M Loves Coachella. Isn’t capitalism fun, you guys?

The gently priced line, in stores on March 19, will ensure that every last festival-goer—no matter what their economic status—can look stupid in fringe.

Ann-Sofie Johansson, head of design and new development at H&M, told WWD: “The H&M Loves Coachella Collection really brings to life the spirit of the festival, whether you’re there or somewhere else around the world.”

It certainly does.

Images via H&M

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