Nordstrom Crosses the Pinterest Rubicon, Starts Pinning Stuff IRL


Looking to be known as something other than the store where you can return the crumpled, stained BCBG bridesmaid dress you wore ten years ago for a full refund, Nordstrom has launched a program where it attaches the Pinterest logo to the store’s most pinned items. That’s right: if it’s being pinned on the addictive social networking giant, it’s basically being pinned IRL, too.

The thinking behind the program is akin to the “People Love Us on Yelp!” stickers that are ubiquitous at every restaurant above a one star rating. If people online like it, it must be legit. That’s science.

According to Gigaom, the program is only in select stores right now, but Nordstrom will be monitoring the progress to see if people really do drink the adorable Pinterest Kool-Aid (served in mason jars, naturally).


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