Despite these hard economic times, it seems Americans are now only interested in soiling and disposing items with cute designs on them. The latest trend: “designer diapers” for babies, which can cost 20% more just because they’re printed, not white.
Since babies show no signs of giving up pooping and cloth diapers have fallen out of vogue, you might think the disposable diaper business would be doing just fine. However, USA Today reports that thanks to a four year decline in births, the companies are looking for new ways to boost sales. Last year, Huggies had a breakthrough with Diaper Jeans. The product, which really needs a catchy name like “Jiapers,” was so successful that the company reissued them in the spring. Huggies recently announced that it now plans to sell a “limited edition” Huggies Camo diaper at Walmart. (It’s unclear why the baby in the publicity shot is styled to look like Bruce Springsteen, since that would have been way more appropriate for the Diaper Jeans). The Camo diapers have a military tie in, with Huggies donating one diaper to a military service family in need for every package sold.