xoVain Editors Get the Dove Treatment and Look Like They Look
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Remember that Dove Beauty campaign that made you realize how hard you are on yourself and if only you bought Dove products you’d feel better? The editors at the beauty site xoVain may have proved that, in fact, you are just as beautiful as you think you are (or that they’re a remarkably good-looking bunch of people).
Though many women felt that the Dove campaign was eye-opening and reinforced feelings they’d long had about how societal expectations places harsh pressures on women to look a certain way, the women at xoVain disagreed. They feel plenty confident about their looks, and cited a recent study that found that women and men participate in “self-enhancement” – i.e. that humans usually think their appearance is better than it is. xoVain agrees; they wrote that Dove is using this new angle to sell products but would be better served with talking about women who like themselves (which, it should be noted, is what they did before).