[Shanghai, August 18. An young model walks on the catwalk during launching ceremony of new global brand, aimed at China calling the new brand “dENIZEN.”]
Jeans maker Levi Strauss and Co. launched a new global brand in China, joining a growing list of companies that hope to crack this fast-growing and youthful market by tailoring their products to Chinese tastes. Image via AP.
Join the discussion...