Christina Hendricks Nice 'n Easy Commercial Pulled in the UK for Faking a Red-to-Blonde Dye Job
In Depth
A Clairol television commercial for Nice ‘n Easy hair dye has been banned in the United Kingdom for misrepresenting Christina Hendricks’ dye job. Whoops!
The Advertising Standards Authority ruled this week that Procter & Gamble had misled viewers by shooting the footage for Hendricks having blonde hair before they shot the footage of her having red hair—and then, in the commercial (which you can watch above), presenting the transformation the opposite way.
“I’ve been the same shade of red for many years,” Hendricks says in the ad. “I think it’s time to change it up! Goodbye red; hello golden blonde.”