DHS Promotes Nazi-Curious Designer to Help Run Social Media Channels
The 21-year-old Peyton Rollins will have an audience nearly five times as large as he did at the Department of Labor.
Politics DHS
What happens when you toot Nazi dogwhistles so loudly, even your fellow coworkers raise eyebrows? Well, in the current version of the U.S. government… you get upgraded to a klaxon.
The New York Times on Wednesday reported that the Department of Homeland Security has hired to its communications team the 21-year-old Peyton Rollins—formerly a digital content manager at the Labor Department, or the guy who created for the DOL Nazi-style posters with unsettling pro-American messaging; propaganda-riddled videos touting Trump’s “Golden Age”; and the giant, menacing banner of Trump’s face that unfurled over the department building in August (to name just a few examples). And though DHS mouthpiece Tricia McLaughlin told the NYT there were “no personnel changes to announce,” Rollins’ personal website and his LinkedIn suggest he picked up the new gig this month.
Recent reports have revealed the identity of the staffer behind the Nazi dogwhistles posted on the Dept. of Labor and Dept. of Homeland Security social media pages.
His name is Peyton Rollins.
— Headquarters (@headquartersnews.bsky.social) February 12, 2026 at 10:26 AM
Take a deeper look at Rollins’ website, and you’ll find various graphic posters the DOL’s social media has shared since he joined the team in March—many of which combine 1920s-to-30s imagery with America-first messaging. On a famous painting of Washington crossing the Delaware, the White House font reads “PATRIOTISM, NOT GLOBALISM.” In a portrait featuring a man with blonde hair and blue eyes is the message: “MAKE AMERICA SKILLED AGAIN!” And in a photo of the Lincoln Memorial is a cluster of 11 stars (indicative of the Confederate flag), along with the message: “Americanism will prevail.”
One public affairs official raised concerns about the Lincoln poster in December, not just for its callback to the Stars and Bars—which is already bad—but also for using a typeface that was used by the Nazi government and in the original cover of “Mein Kampf.”
“We’re used to seeing posts about things like apprenticeship, benefits, and unions,” Helen Luryi, a former communications worker for the DOL Women’s Bureau, told NYT. “Then all of a sudden, we get a white-nationalist rhetoric.” Her concerns echo that of dozens of messages and internal communications, which urged for less intense messaging. “It’s incredibly chilling and disappointing, and I do feel it diminishes the work my colleagues and I did over the years to educate people about the government,” said Egan Reich, who worked at the DOL for 15 years at the Office of Public Affairs. Both Luryi and Reich left their posts in April.
Dozens of internal emails and messages obtained by the outlet also suggest Luryi and Reich were not alone in their sentiments—though it remains unclear if Rollins ever received any disciplinary action. But remember, this is the same administration who has a history of excusing or promoting Nazi-curious, racist, and antisemitic behavior. At the DHS, Rollins will have an audience nearly five times as large as he did at the DOL.
Shortly after the NYT story broke, 39 Democratic lawmakers wrote a letter to DHS Secretary Kristi Noem and DOL Secretary Lori Chavez-DeRemer condemning their “language rooted in white nationalist and extremist propaganda.” “The United States must never issue official communications that function as dog whistles to antisemites or echo the slogans of Nazi ideology.” Well… I should hope so.
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