Women comprise more than 40% of the National Football League’s audience, yet most of the licensed team wear available in women’s sizes has been, to put it kindly, terrible. No more.
The league is finally abandoning its tired ladyfashion strategy in favor of something more accessible. The Green Bay Press-Gazette,
When the NFL first introduced its clothing line for female fans a decade ago, it was all about taking a standard-issue, guy-sized Packers jersey, shrinking it to fit a woman, dying it pink and bedazzling it. But in the last three or four years, the league has taken a much more savvy and sophisticated approach to a line that leans more flexible everyday fashion and less game day-only gear.
The designs will be marketed by an ad campaign featuring wives and daughters of NFL coaches and team management and advertised on a national scale.
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