Here's How They Get Models' Hair to Flip Around in Shampoo Ads
LatestAnd your dad told you that you’d be unemployable with a degree in green screen hair flipping.
What you’re seeing in the picture above isn’t a woman about to get attacked from behind by a rabid fan of It’s Always Sunny in Philadelphia. It’s not an Irish ninja trying out a new look. It’s a shampoo ad being filmed — you know, one of those commercials that features a model’s shiny hair, ostensibly enhanced by “clinically proven” fragrant gunk that comes out of a plastic bottle, flipping and flopping and unfurling in slow motion as if by magic.