Ivanka Trump's Company Is Sorry It Used Her 60 Minutes Appearance to Sell an Ugly Bracelet

Politics

Entrepreneur Ivanka Trump was by her father’s side on Sunday night on 60 Minutes as the president-elect explained how he plans to torment women seeking abortions. You may not have been able to keep your mind on what he was saying because of a certain shiny trinket glinting on Ivanka’s slim, patrician wrist.

Soon after, a few journalists tweeted about getting a “Style Alert” from Ivanka Trump Jewelry letting them know that Ivanka was wearing “her favorite bangle from the Metropolis Collection” during the broadcast. Sunday Styles reporter Katie Rossum shared a screenshot, and New York Times writer Amanda Hess was offended to discover a two thousand dollar price difference from Washington Post editor Rebecca Sinderbrand’s offer:

Deadline reports that the sales pitch didn’t go over well:

The sales gimmick might have backfired, though. Recipients of the style alert seemed, well, alerted, but not in the way Brand Trump might have hoped. They quickly re-tweeted the promo. By this evening, the plug had become a talking point on a CNN panel discussion about Donald Trump’s desire to get top-secret clearance for his business-handling kids.

Her company is apparently sorry, writing in a statement:

This notification was sent by a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election. We are proactively discussing new policies and procedures with all of our partners going forward.

No word yet on how her father’s post-election adjustments to his business are going.

 
Join the discussion...