Lucky's "Luxe For Less" Means Fewer Advertisers

By Dodai Stewart | June 7, 2010 | 7:00pm

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In the July issue of Lucky magazine, everything is under $100. Great idea! You’ll find a $27 Old Navy skirt, $55 slingbacks from TopShop, and a $95 DKNY silk cardigan. Unfortunately, this issue is rather… slender.

You can joke all you want about Condé Nast liking things to be svelte. But The July issue is a mere 116 pages. In contrast, the June issue was 148 pages; May was 162 pages, and March was 214 pages thick. True, the summer is a slow time for fashion — things generally pick up for the biggest issue of the year, September — but it seems worth mentioning that the issue featuring stuff we can actually afford is thinner than the rest.