RFK Jr. and Kid Rock Just Gave Themselves a ‘Heated Rivalry’ Moment 

In what seems to be a self-administered competition to make every week weirder than the last, Secretary of Health and Human Services Robert F. Kennedy Jr. has released a new video to mentally disturb the nation. In a 90-second MAGA ad filmed with Kid Rock, the two bros help each other out in the gym, work out together in the sauna, and, most disturbingly, clink glasses of whole milk in a jacuzzi. Someone’s been watching Heated Rivalry.

The video begins with the two posing shirtless, before cutting to images of a bear, a shark, an American flag, and a bald eagle. It then fades out to the text, “ROCK OUT, WORK OUT” as Kid Rock’s “Bawitdaba,” a nonsensical mix of hip-hop, metal, rock, and gibberish plays. Next, we get tortured by a bizarre montage of the two eating (food), holding each other’s feet for sit-ups, and at times just… taking their shirts off. It ends with the message, “MAKE AMERICA HEALTHY AGAIN” next to the HHS logo. All that was missing was a Blue Moon Over Brooklyn smoothie.

“I’ve teamed up with [Kid Rock] to deliver two simple messages to the American people,” RFK tweeted alongside the video. “GET ACTIVE + EAT REAL FOOD.”  The full flick—should you dare to watch—is below, but it’s really a nightmare, especially when never-nude Kennedy takes a cold plunge in a pair of jeans. 

Who’s up for an official U.S. government video showing RFK Jr. working out with Kid Rock and doing a cold water plunge in jeans

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— Matt Novak (@paleofuture.bsky.social) February 17, 2026 at 5:00 PM

You might previously recognize Kid Rock from his pathetic billing as performer at Turning Point’s inane “All American Halftime Show,” MAGA’s alternative to Bad Bunny’s Super Bowl halftime show, because god forbid a Puerto Rican artist sing in his native language. But MAGA was still unable to tear away from Bad Bunny’s excellent performance, and then all proceeded to crash out about it. 

Speaking of the Super Bowl, fellow MAGA darling Mike Tyson also starred in a head-scratching MAHA commercial, directed by Brett Ratner, the former blockbuster Hollywood director turned alleged sex pest and Epstein File feature, who Jeff Bezos let direct the Melania documentary. 

And besides imposing on us a video that’ll haunt anyone who’s seen it for years to come, this “Eat Real Food” campaign has involved new dietary guidelines that pose environmental risks, do nothing to address the affordability crisis, and have negatively and disproportionately impacted pregnant and low-income women. 

I don’t know how RFK will top wearing denims to bathe in ice, but maybe the asteroid will hit before we find out. 

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