Saturday Night Social: Hosted by a Finnish Smartphone App That Prevents Drivers From Colliding With Reindeer
LatestApparently 4,000 of Finland’s reindeer meet their demise in traffic accidents every year. Given the relentlessly inappropriate nature of reality, it should come as no surprise that the rate of reindeer roadkill increases around Christmas time, when it gets dark early and becomes more difficult to spot the animals.
To remedy this, officials have started using a smartphone app called “Porokello” (Finnish for “Reindeer Bell”), which allows users to register reindeer spotted on the side of the road and alert other drivers within a one-mile warning zone.