Skinny Water Pulls Advertisement Telling You To Drop Some Pounds

Jezebel reader Erin Bradley says she wrote the following email to the company Friday afternoon:

I’m writing to let you know that I’m really turned off by this ad campaign. I’m a current Vitamin Water Zero drinker and am always trying new beverages, yours being the next logical alternative. Thanks to this campaign, I won’t.

And believe it or not, Bradley actually received the following reply from someone at the company named Michael Salaman:

Erin ,

Thank you for your email .

We are only interested in selling zero calorie ,better for you beverages.

I agree with your position and we will pull this ad and anything like it in the future.

I hope you will give Skinny water a try.

Thank you for your feedback

Michael

Of course, it’s unlikely that Erin Bradley’s email to SkinnyWater was the sole reason the company decided to pull the ad, but it’s definitely a fine example of one person speaking up and possibly actually making a difference.