The Total Cost Of Oprah's Favorite Things: $23.8 Million

2004 — $4,299,600

* Quilted Jacket and Cashmere Scarf by Burberry ($560)
* Dell 30″ Wide-Screen LCD TV ($2,299)
* Bourjois Lip Products ($50)
* Eileen Fisher Waffle-Weave Merino Stretch Zip Cardigan and Pant ($400)
* Maytag Neptune Top-Load Washer and Drying Center ($2,198)
* Lollia Lifestyle Collection ($50)
* Hand-Blown Crystal Champagne Glasses by Deborah Ehrlich ($100)
* Dooney & Bourke Leather Duffle Bag ($500)
* Miraval Resort and Spa – Life in Balance ($850)
* Airfare to Tuscon ($425)
* Apple Bottom Jeans by Nelly ($60)
* Museum Automatic Arte Watch by Movado ($1,000)
* Gourmet Florida Key Lime Cake ($25)
* Vietri Garden Tea Service ($316)
* SpecialTeas Fine Tea Gift Certificate ($100)
* Williams-Sonoma Home Bedding ($11,00)
* The Magellan RoadMate ($1,499)
* Dell Pocket DJ ($200)
* OfficeMax Gift Certificate ($500)
* Sony VAIO S260 Notebook computer ($2,000)
* BeBe Winans’ “A Christmas Prayer CD” & Starbucks Gift Card ($100)

2005 — $2,211,600

* Philip Stein Teslar Diamond Watch ($2,400)
* Burberry Coat ($700)
* Burberry Purse ($700)
* UGG Australia’s Uptown Boot ($150)
* Garrett Popcorn Shops’ CaramelCrisp and CheeseCorn Tin ($117)
* The Apple iPod ($300)
* “The Oprah Sweater” by Ralph Lauren ($500)
* Pure Color Cords ($170)
* Lovely by Sarah Jessica Parker ($60)
* BlackBerry 7105T from T-Mobile ($300)
* Brownies from Moveable Feast Geneva ($25)
* Kashwere Shawl Collar Robe ($150)
* Williams-Sonoma croissants ($40)
* Philosophy’s Hope in a Jar ($60)
* Philosophy’s “Grace” Basket ($115)
* Oatmeal Cookie Dough from Fox & Obel Market ($50)
* Oprah Winfrey Show 20th Anniversary Collection DVD ($35)
* Sony VAIO FJ Notebook ($1,500)

2006 — $390,000

In response to criticism that Favorite things had become such a display of consumerism and greed, in 2006, Oprah gave each audience member a $1000 credit card and a camcorder and instructions to use the money to do something kind for someone else while using the camcorder to videotape the good deed.
* $1,000 credit card
* Sony Camcorder ($300)00×3

2007 — $2,364,000

* Samsung HD Camcorder (SC-HMX10C) ($700)
* UGG Australia Classic Crochet Boots ($120)
* ToyWatch Crystal Watches ($825)
* Perfect Endings Cupcakes by Williams-Sonoma ($60)
* Williams-Sonoma Melamine Bowls ($50)
* KitchenAid Artisan Mixer ($350)
* Planet Earth DVD box set ($60)
* Kai Body Butter & Buffer ($85)
* Clarisonic Skin Cleansing System ($200)
* Claus Porto Soaps from Lafco New York ($40)
* The Pillars of the Earth by Ken Follett ($25)
* Williams-Sonoma Breville Ikon Panini Press ($100)
* Ciao Bella Sorbetto ($5)
* Rachel Pally Swing Turtleneck and Sailor Pants ($350
* Scrabble Premier Edition from Hasbro ($70)
* United Artists 90th Anniversary Prestige DVD Collection ($900)
* Shaklee Get Clean ($90)
* O’s Guide to Life ($30)
* Josh Groban’s “Noël” CD ($20)
* LG HDTV Refrigerator ($3800)

2008 — $210,600

The recession year was used for “Thrifty Favorite Things.”
* The Story of Edgar Sawtelle by David Wroblewski ($20)
* Yummy Tummies Tank ($62)
* H&M swimsuit ($15)
* Old Navy Suit ($25)
* Norma Kamali Suit ($350)
* Fit Flops ($50)
* Rolling Duffel ($180)

2009 — $0

NO FAVORITE THINGS! For the first time since 2002, Oprah scrapped the annual giveaway. No reason was given, but it was no doubt related to the recession.

2010 — $12,075,000

* A Course in Weight Loss: 21 Spiritual Lessons for Surrendering Your Weight Forever by Marianne Williams ($25)
* Hair care products from Andre Walker, Oprah’s hairstylist ($65)
* Baker’s Edge lasagna and brownie trays with Ghiradelli brownie mix ($90)
* Beecher’s “World’s Best” macaroni and cheese ($30)
* Williams-Sonoma Breville panini press ($100)
* Decoded by Jay-Z ($35)
* Elfa Customizable Closet System ($1,000)
* A five-year membership to Netflix ($600)
* Judith Ripka Eclipse Earrings ($525)
* $100 gift card for Kiva ($100)
* Kyocera Advanced Ceramic knife 2 piece knife giftset ($75)
* Lafco House and Home Collection Candle Set ($55)
* Limited edition “25th Anniversary” Oprah watch by Philip Stein ($2,500)
* Ralph Lauren Cashmere Sweater & Cashmere Blanket ($1,100)
* Lululemon relaxed fit pants ($100)
* Four pairs of Nike running shoes ($340)
* Nikon D3100 digital camera ($700)
* 7-day cruise on the Allure of the Seas from Royal Caribbean International ($700)
* Round-trip airfare for the cruise ($400)
* A “25th Anniversary” Oprah shirt ($38)
* Sony Bravia 52-inch 3D television and blu-ray player ($3,600)
* The Black-Eyed Peas’ “The Beginning” ($20)
* Tory Burch “Silver Anniversary” tote bag and flat shoes ($450)
* iPad with Scrabble app ($500)
* UGG Australia sparkle boots ($175)
* A Coach satchel ($400)
* Magaschoni tunic and leggings ($558)
* Philosophy Hope in a Jar ($60)
* Nordstrom lingerie and $500 Nordstrom gift card ($500)
* Prepara Herb Saver ($30)
* Chicken pot pie from Centerville Pie Company ($20)
* Garrett Popcorn Shops “Oprah’s Favorite Things” tin ($135)
* Le Creuset cookware ($600)
* Miraclesuit blue jeans ($110)
* A jewelry box from Pottery Barn ($179)
* Jessica Leigh Diamond earrings from Dana Rebecca Designs ($2,000)
* A gift card for DonorsChoose.org ($100)
* Mini croissants from Williams-Sonoma ($40)
* Talbott Teas holiday assortment ($150)
* The Book of Awakening by Mark Nepo ($20)
* Josh Groban’s “Illuminations” ($13)
* Johnny Mathis’ “Let It Be Me” ($12)
* A 2012 Volkswagen Beetle, due for delivery May 2011 ($22,000)

Other Big Giveaways

* Flies 131 audience members to Philly
* 217 audience members go to Disneyland
* Audience gets Pontiac G6 (274 people)
* 640 pregnant women got strollers, baby Uggs, and digital cameras
* Flies whole audience to Australia (302 people)

Ramona Emerson contributed to the research of this post.