Do you consider Rita Ora to be a superstar? Before you answer that, here’s an ad for Adidas Originals’ Superstar campaign that features her, Pharrell, David Beckham and Damian Lillard attempting to redefine what it means to be a superstar.
Adding the prefix “super” in front of “star” complicates things, doesn’t it? Per Adidas:
When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.
Rita Ora begins the video by saying, “If you think a superstar is standing on stage, filling up stadiums and selling out concert halls…”
Finish the thought……..
The other stars who aren’t super famous people in the ad then go about listing all the assumptions non-celebrities tend to make about celebrities:
Lillard: “If you think a superstar is being spoken about, staying relevant…”
Pharrell: “If you think a superstar is people only having to use your first name to know who you are…”
Beckham: “If you think a superstar is keeping fans happy…”
It ends exactly how you’d think: “…then I am not a superstar.”
None of these people are superstars. Got it.
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