Act Like You Know: Nielsen Research Confirms That Women Buy Systems And Play Games By LatoyaPeterson | January 8, 2010 | 6:40pm Latest Copy to clipboard × Copy Link Facebook Reddit Bluesky 0 New Nielsen research reveals that in the United States “52% of PSP owners are women,” “49% of Nintendo Wii owners are female,” and “45% of all active gamers are women.” And no, it’s not because they come in lilac. [Joystiq] Join the discussion... Keep scrolling for more great stories.