All the Debonair, Coordinated K-Pop Looks at the 2019 Seoul Music Awards
EntertainmentThe 28th annual Seoul Music Awards took place in South Korea Tuesday night and, as always, it was a real who’s who in contemporary K-Pop with a few actors thrown in for good measure. The looks were delightfully coordinated and mostly monotone, ranging from full-on prom wear to Oscar wear, from funeral wear to casual fashion, a statement in itself.
We’ll begin with the biggest boy band—scratch that, band—on the planet, BTS (pictured above). (Listen to “DNA” immediately if you have not.) The boys wore black tuxes of varying fabrics, a confident move from a confident group of guys who knew they’d win the the Daesang, the biggest award of the night. Also: Jimin’s hair is lilac now, and it really pops with that black velvet lapel.
The sextet K-Pop girl group GFriend opted for matching, textured black dresses and high hemlines. If their name gives you ’90s or ’00s teen pop flashbacks, you’re right on the money with their sound: 2016’s “Rough” is an early Britney Spears ballad, and not only because of the schoolgirl uniforms in the vid.
Sensing a pattern? It looks like Red Velvet almost arrived in uniform looks but switched it up last minute. I love the playful Victorian ghost dress on leader Irene (Bae Joo-hyun). Their music, like many of the groups you’ll see on this list, varies between bright pop (“Red Flavor”) and nostalgic R&B (“Really Bad Boy”).
TWICE are relatively new in the K-Pop game—they formed in 2015, and put out their first full-length in 2017, their second in 2018—which, at the risk of brazen generalization, may speak to their individualized looks on the carpet. Reds, blacks, blues, sheers, sweetheart necklines, Peter Pan collars, wrap dresses, off-the-shoulder looks, there’s a lot happening here, much like their high-energy, hyperactive pop.
Taking a conceptual theme to the next level, IZ*ONE, the 12-member girl group (fun fact: “IZ” refers to 12, “ONE” their identity as one tight-nit group) wore wedding dresses to the Seoul Music Awards. I can’t tell if they were going for a sister wives look, or if they want to send the message that they’re married to the music. Either way, I’m inspired.