Any political strategist will tell you the most important part of any presidential campaign is the lifestyle brand. A candidate isn’t truly running for the country’s highest elected office until their name is stitched, stuck, or printed all over their supporters’ bodies, homes, offices, and cars. With the launch of Hillary Clinton’s official merch store, her campaign has officially begun.
The site opens with a simple call to all to action:
Kick off campaign season in style! Show your support for Hillary wherever you go.
Her brand’s manifesto isn’t quite as conceptual as Reese Witherspoon’s or Blake Lively’s, but it’ll do. Now let’s move on to the products.
The first step to living that Radical Rodham Lifestyle™ is dressing the part. And because Hillary is all about everyday clothes that everyday Americans can afford, that means t-shirts, t-shirts, t-shirts!