H&M Touts New Sportswear With Fierce Parkour Video


H&M just debuted a new sportswear collection. To promote it, the company rounded up a bunch of terrifyingly talented freerunners to dash through London, flipping and jumping and generally intimidating the hell out of everyone. At one point, a pair actually dashes up the side of an escalator.

It should inspire me to exercise, but instead I’ll probably just waste half the day watching parkour videos on YouTube.

(h/t Refinery29)

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