Thanks to a San Francisco tech company, you can now chew your morning coffee, and thereby evaporate every ounce of beauty from this hallowed and blessed ritual.
According to New York, the company Nootrobox, “which specializes in brain supplements called nootropics,” introduced Go Cubes at this year’s South by Southwest:
“Something like gummy bears for caffeine-starved adults, Nootrobox’s Go Cubes contain 50 milligrams of caffeine, are made with cold-brewed coffee, and come in mocha, pure drip, and latte.
The product delivers a jolt of caffeine to help get you through the day—two cubes equals a cup of coffee—but, like nootropics, it’s also supposed to enhance brain activity. So the caffeine is supplemented with an amino acid found in tea, L-theanine, which studies have shown improves attention and lessens coffee jitters when consumed with caffeine.”
Well, that sounds ok, I guess. Nootrobox’s promotional video (posted above) also features a clip of a pedestrian, travel cup in hand, wiping out onto the pavement in glorious fashion, his coffee splattering as he descends. The lesson here, presumably, is that Go Cubes might spare you from burns, concussions, and death by traumatic head injury.