Qdoba is tired of playing second fiddle to Chipotle in the world of Fresh-Mex chain restaurants, so they came up with an unusual marketing tactic. She is called the Quentessa, and she’s a hot fantasy woman who is essentially Qdoba’s ideal customer. According to babynamespedia.com, Quentessa is derived from Latin roots and means “essence.”
The Quentessa has a lot of power in her nonexistent hands, since Qdoba plans to redesign everything to reflect her tastes: store architecture, branding, the menu and even the way employees communicate with customers. “Guys want her number, and girls kind of want it, too,” vice president of brand marketing David Craven told Fast Company. “She’s naturally magnetic, leads a story-filled life, and invites others to do the same. She’s a personification of flavor in our lives.” A personification of flavor!
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