The Comments on Jillian Harris' Blog Post About 'Boss Moms' Are a Wild, Emotional Ride
LatestIt started with Shaylene.
On April 19, 2017 at 2:47 p.m., a commenter by that name left a snarky message under “5 Steps to Becoming a Boss Mom,” a post on jillianharris.com about motherhood and Nike sneakers. Jillianharris.com, of course, is run by former Bachelorette Jillian Harris, who is now a successful Canadian TV personality, lifestyle blogger, and—yes—mom. The blog in question begins like so:
Good morning BOSS MOMS!! That’s right, I meant what I said, Boss MOMS! Some of you are probably thinking, what the hell is a Boss Mom?! Well, it’s exactly like a Boss Babe but we have mini me’s! Being a mom is no easy feat … you’re thrown into a world where nothing makes sense, your grasping at straws and learning as you go, all while battling post pregnancy emotions … you’re mentally and physically different than you were before and life is CHAOS!!! Lol.
The “5 Steps to Becoming a Boss Mom” include, among other suggestions: accepting your body, using an iCal, and dressing comfortably—ideally in Nike apparel, because the post is sponsored by Nike, and interspersed with photos of Jillian in pink Nikes.
Shaylene was unhappy about the sponsored nature of the post, and made her views known.
“I’m confused. You just did a post about hating the mom bod now you are embracing it? I guess your thoughts change depending on who is paying you to post, eh gurl?” she wrote. “The sponsored content is out of control. #adsouttheasshole.”
Shaylene’s creative hashtag did not make her any friends in the comments section of jillianharris.com. At 4:14 p.m., Mrs Forde chimed in. “@Shaylene, If you dont have anything nice to say- dont. If you disagree with Jillian and dislike that her blog has sponsored posts I suggest you stop following and reading. No one likes a negative nancy. Jillian, thank you for the positive Mom post! All Moms need this reminder. Girl power! Mom power!”
Sticking up for Shaylene, a commenter called Bojinder asserted to Mrs Forde that one ought to accept the fact that opinions will differ on the internet. “I suggest you get used to it,” Bojinder sniffed. Commenter Libby Lopez shot back: “Hey Bojinder. You’re an awful human being. Sincerely, the rest of planet earth.”
Confused? Overwhelmed? My friends, this drama has only just begun. Commenter Emma agreed with Shaylene, albeit using many, many more words and an elaborate brag about her extensive experience studying the influencer model:
I’ve also noticed how totally out of control the sponsored content is – I just made a comment on the last post too. Sorry Team Jilly, don’t mean to pile on here but…yah. These posts that are supposedly about motherhood that are actually just ads are really sad to me. The post about Leo’ eating solid foods was especially sad-making, I thought. If you want to trade on your newfound status as a mom to sell some pink shoes, I mean, I don’t buy it, but ok, but please please please don’t use your child as a tool to make money. Don’t dress up a story about some gross mush in a tube as if it is you giving us an honest assessment about the choices you’ve made as a mom. Those are choices you made as a business woman. It just makes me shudder. I get that you say you truly endorse all these products with your own opinions etc but…using your kid to sell stuff is just gross. It’s just compounded by the way that you pretend that you are taking little insta videos about him when you are really just starting at yourself in the screen and fixing your hair in the mirror. I mean, you don’t really expect us to believe that you ACTUALLY ask your tiny baby “how are you doing?!” in a fake sing-song-y voice all day every day…I also don’t believe that the opinions you are expressing are true. How can you say you use Pantene every time you wash your hair, and then turn around a month later and plug a new shampoo, and oh, this one’s cruelty free, which is your main priority, never mind that Pantene tests on animals and you’re still promoting leather shoes.
**disclaimer: please don’t accuse me of being an unhappy person. I’m not. I have an MBA and have spent the last 2 years studying the influencer business model. Whoever is advising Jillian on her marketing is giving her lots of bad advice, from her post about being “vegan-ish” to the way she uses her baby as a marketing tool. If you read reviews of Love it or List it Vancouver they almost always mention Jillian’s obsession with selling products…this is someone failing at using this business model. I have no idea what kind of person or mother Jillian is, and I do not mean to levy ANY criticism against either of those things. I just think the business model is bad, and is clearly getting out of hand.
There are nearly 300 comments underneath “5 Steps to Becoming a Boss Mom,” and a good chunk of them are dedicated to telling Emma to go fuck herself.
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