Porn purveyor Pornhub.com, which, as we know, keeps extremely granular records of its traffic analytics, reported on Tuesday that its site experienced a significant decrease in visitors during the Sunday night premiere of Game of Thrones’ seventh season on HBO. Traffic to Pornhub dropped a whopping 4.5% while an estimated 10.1 million viewers took in the latest in Westeros drama (16 million people watched the premiere in total, with some opting for streaming services and DVR).
A Pornhub publicist, Chris Jackson, remarked in a statement, “That’s a considerable change in visitors as Sunday night is one of the most popular times for people to visit Pornhub.” The site reported a similar phenomenon during Game of Thrones’ sixth season premiere, when traffic fell by 4%.
In case you were wondering what the graphic depiction of this totally dependable trend looks like: it’s a lopsided outline of a schematic female reproductive system.