Do you ever get the feeling that Axe’s advertising strategy is Geico – gecko + perviness?
If not, this new series of ads for Axe’s hair cement might push you over into the believer category — especially the one that involves a dude breaking into a ladies house. Surprise, surprise: She loves it! Because what’s sexier than being burgled by a smelly man-boy with a crispy coif?
[AdWeek]
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