Be Glad You're Not in the Dying Greeting Card Business
LatestThings aren’t going great for the greeting-card business, and it’s probably the Internet’s fault. Ain’t it always?
NPR reports that Hallmark recently closed a distribution center, laying off 570 employees. The company has cut its payroll from 22,000 to 10,500 in five years. It’s not a coincidence: “I would say that the personal expressions industry is facing something, kind of like climate change shift, where things aren’t going to go back to the golden age that they were in the ‘80s,” said onetime designer Maria Brenny. Now that there’s Facebook for birthday wishes and Instagram for throwback photos in honor of Mother’s Day, it’s harder to get big bucks for paper cards.