Beyoncé Asks Fans to Define Beauty With #Whatispretty
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In case you missed it, Beyoncé took over the world this week, again. Blue Ivy’s mom covered Time magazine’s 100 Most Influential People issue and publicly released her “Pretty Hurts” video along with a viral campaign called #whatispretty. Who runs the world?
The #whatispretty campaign asks fans to define what the word means to them via Instagram photos and videos with the hashtag. It dovetails with the message behind the star’s new clip, which tackles the harmful effects of aspirational beauty standards.