Dove Chocolate advertising masterminds Fred Armisen and Bill Hader want to know: are you more likely to tamp some Dove chocolates down your food pipe if a serene white lady is telling you to do it? Or would you rather have Kevin Hart shout chocolate endorsements at you while you watch molten chocolate being drizzled like confectionary ejaculate all over your TV screen? Inquiring minds need to know because if the Dove chocolatiers choose incorrectly, target audiences might realize how ridiculous chocolate ads sound when they’re not being intoned by a woman who sounds like she’s gearing up for a candy feast by putting new batteries in her vibrator.
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