Homophobic Bridal Store Owner Gets Yelp-Bombed
LatestWhen a New Jersey bridal shop refused to sell a dress to a lesbian bride, critics took to Yelp to express their displeasure. But are some of them creating fake reviews?
Some negative reviews stemming from owner Donna’s homophobic behavior remained on Yelp this afternoon. One read:
Please help put this wingnut and her awful store out of business once and for all. Not allowing a gay woman to buy a dress from her shop? I hope Alix sues her for all she’s worth.
However, others had been removed. A reader sent us this message she received last night from a Yelp representative:
Hi there,
We’re writing to inform you that we’ve decided to remove your review of Here Comes the Bride. We don’t take this decision lightly, and appreciate the seriousness of the allegations in your review. Nevertheless our Content Guidelines (http://www.yelp.com/guidelines) are very clear in outlining the need for a first-hand experience, and we think this an important requirement for maintaining Yelp as a useful site for consumer reviews. Responding to a news story or other users’ reviews falls outside of a core first-hand experience of the business.
That being said, we would never wish to stifle discussion on any of the issues you’ve raised, and our Talk section (http://www.yelp.com/talk) may be an appropriate forum for your opinions regarding this incident.
Please know that we review every situation with great attention and take this matter very seriously.
Regards,
Kainoa
Yelp User Support
San Francisco, California
Kainoa has a point — Donna’s refusal to serve bride-to-be Alex Genter was bigoted, but the point of Yelp is to share first-person customer reviews, not to comment on the news. However, some determined Yelpers are sticking to their guns — and they may be creating false reviews to do it. Among the suspicious ones is this entry by Hélène M. of Seminole, FL: