My Body Is Undisciplined and I Deny Myself Nearly Everything I Desire
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I watched the first few seasons of The Biggest Loser avidly. The show offered the ultimate fat girl fantasy—go to a “ranch” for a few months, and under the pressure of intense personal trainers, low caloric intake, the manipulations of reality show producers and the constant surveillance of television cameras, lose the weight you’ve never been able to lose on your own.
During those first few seasons, I often toyed with auditioning to appear on the show though, realistically, that could never happen. I’m too shy. I would go through Internet withdrawals. I can’t work out without music. If trainer Jillian Michaels screamed at me I would shut down. As a vegetarian, I don’t eat Jenny-O turkey. Appearing on the show is simply not workable for me.
The longer The Biggest Loser has been on the air, however, the more the show has disturbed me. There is the constant shaming of fat people and the medical professionals taking every opportunity to crow about how near death these obese contestants are. There are the trainers, with their perfect bodies, demanding perfection from people who have, for whatever reason, not had a previously healthy relationship with their bodies. There is the spectacle of the contestants pushing themselves in inhuman ways—crying and sweating and vomiting—visibly purging their bodies of weakness.
This is not a show about people becoming empowered through fitness, though on the surface, the show’s slick marketing would have you believe that. The Biggest Loser is a show about fat as an enemy that must be destroyed, a contagion that must be eradicated. This is a show about unruly bodies that must be disciplined by any means necessary, and through that discipline, the obese might become more acceptable members of society. They might find happiness.
When we watch shows like The Biggest Loser and its many imitators, we are practically begging some power beyond ourselves: “Take these all too human bodies, and make what you will of them.”
If you watch enough daytime television, particularly on “women’s networks,” you are treated to an endless parade of commercials about weight loss products and diet foods—means of disciplining the body that will also fatten the coffers of one corporation or another. In these commercials, women often swoon at the possibility of satisfying their hunger with somewhat repulsive foods while also maintaining an appropriately slim figure. The joy women express over fat free yogurt and 100-calorie snack packs is not to be believed.
In her latest commercial for Weight Watchers, Jessica Simpson says, “I started losing weight right away. I started smiling right away.” This commercial is one of many weight loss advertisements that equate happiness with thinness and, by default, obesity with misery. In her commercials for Weight Watchers, Jennifer Hudson shrieks about her newfound happiness and how, through weight loss, not, say, winning an Oscar, she has achieved success.
Gossip magazines keep us constantly abreast of what’s happening to the bodies of famous women. Their weight fluctuations are tracked like stocks because their bodies are, in their line of work, their personal stock, the physical embodiment of market value. When celebrity women have babies, their bodies are intensely monitored during and after—from baby bumps to post baby bodies.
Women, for that is whom these ecstatic diet food commercials and celebrity weight loss endorsements are for, can have it all when they eat the right foods and follow the right diets and pay the right price.
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