It was only a matter of time before our nation’s irritating obsession with yogurt led to this: the new Chobani SoHo cafe, which has apparently quite successfully turned yogurt into a desirable designer product. “Pretty young things who like the white stuff have flocked there to gobble down fancifully topped, $4.25 bowls of Greek yogurt with the same gusto Hamptonites guzzled the summer’s last supply of rosé,” the New York Post reports.
This is real life, not an Onion article. This place actually exists — as a matter of fact, it’s located just a few blocks away from where I sit typing to you right now. How do I feel?
I feel angry: $4.25 for a bowl of bacterial fermentation? Tourists who, according to the Post, are stopping by the shop four times within two days? For god’s sake, traveler, get yourself a bagel!
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