Nobody Likes Pitbull and JLo’s World Cup Music Video


Seeing as the World Cup is a pretty big deal, it would follow that the official song of the World Cup would follow suit. So it’s a pretty big deal that ‘We Are One (Ole Ola),’ the official World Cup 2014 song by Pitbull and Jennifer Lopez is a huge flop. The video debuted Friday to mixed and disappointed reviews.

The music video features clips of soccer interspersed with Brazilian stereotypes like samba dancers and capoeira performers, and Brazilian people around the world are understandably pissed. It seems like our understanding of Brazil is that it’s one big street party with scantily clad women, and the video does nothing to incorporate Brazilian culture beyond the cliches.

As LA Times reports:

…the cause of the most wincing across this country was the reproduction of the same visual stereotypes which have dominated Brazil’s reputation for decades, which many had hoped the 2014 World Cup would help them move past.
“This World Cup theme song is a big pile of cliches,” tweeted Leka Peres, 27, a DJ and music journalist who previously worked as a program director at MTV Brazil.
Later, she explained: “You know that idea of an American that thinks the capital of Brazil is Argentina? That’s what this is,” she said. “They grab two ‘Latinos’ from the world of global pop to make a song that has nothing to do with Brazil.”

People were so miffed by ‘We Are One’ that ‘#WakaWaka’ started trending on Twitter, referencing the 2010 World Cup song by Shakira and South African group Freshlyground.

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