This week’s EW cover story is about the power of Pretty Little Liars. It doesn’t matter if you don’t watch the show (which is actually pretty good and very addictive) — what’s important are the numbers, and what they mean. See, compared to some other TV programs, PLL doesn’t have huge ratings — not even half as many viewers as Big Bang Theory, which as 17 million a week. But that doesn’t mean it no one is into it. As the mag explains:
Pretty Little Liars draws 3.8 million viewers each week, while also maintaining a colossal digital footprint of more than 10 million likes on Facebook, a Twitter handle (@ABCFpll) with a million-plus followers, and four stars who collectively reach more than 5.5 million with a tweet or retweet. ([star Lucy Hale] alone boasts 2.2 million Twitter followers.)
Broadcast TV isn’t the whole story. Two seasons of PLL are on Netflix, and you can buy season passes on iTunes. And with House of Cards, Netflix is proving that the way of presenting shows to the public is changing — and, as Slate reports, streamed shows will be eligible to compete with broadcast TV shows at the Emmys.
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