Apparently Spanx thinks our troops are looking a little less than svelte lately. So they’ve sent them a thoughtful Christmas present — some shaping undershirts to help them “feel support in a whole new way.”
A press release issued on behalf of Spanx, titled “SPANX® Delivers No Guts and All Glory to the Troops for the Holidays,” begins,
This year male military recipients of the USO’s annual holiday care package will feel support in a whole new way, thanks to a donation from Spanx.
Spanx, the problem-solving company best known for revolutionizing the women’s shapewear industry, has donated ten thousand of their men’s Cotton Compression Undershirts (valued at $58) in an effort to give servicemen a boost while they bravely serve overseas. Designed to comfortably firm the chest, flatten the stomach, support the lower back and improve posture, the shirts are part of USO-Metro’s Operation USO Care Package which will reach more than 10,000 servicemen just in time for the holidays.
The release also quotes Spanx CEO Laurie Ann Goldman, who says,
We launched SPANX for Men to help guys battle the bulge, and now we’re proud to donate SPANX Cotton Compression Undershirts to the men who go to battle for us every day. The shirts help men feel firmer and stand taller, and we hope they serve as a reminder to our servicemen that we stand firmly behind them. This donation is a unique way for Spanx to support the troops, and we appreciate the partnership of the USO to help make it happen.
It’s nice that the undershirts also provide back support, but it’s still a little odd to show appreciation for our troops with a gift of shapewear. Shouldn’t risking one’s life for our country be one situation where you don’t have to worry about how your stomach looks?
Image via Ammit/Shutterstock.com
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