The 1990s Clothing Line That All The Cool Girls Were Way Into


There are a lot of reasons that I kind of wish I’d grown up in the ’90s —and I don’t mean that in a ‘cereal boxes and legos’ way, I mean in a ‘hanging out with Chloe Sevigny in NYC in the ’90s’ growing up— and this video is one of those reasons.

X-Girl was a 1990s indie fashion label started by Sonic Youth’s Kim Gordon and stylist Daisy Von Furth —and loved by the likes of Sofia Coppola, Spike Jonze, and Kathleen Hanna (and possibly “our friend Marc Jacobs”).

Sure, it was plain and simple, but that was all part of its charm. And you have to love Von Furth’s enthusiasm for thrift store prices and the importance of a ringer tee —”If you have a ringer, you’re an indie rocker, period”—, and A-lines that leave “room for your thighs.”

P.S.-If all that sounds like the cat’s meow, the brand is still alive and kicking in Japan.

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