Yoplait Pulls Ad Accused Of Promoting Eating Disorders
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Today the National Eating Disorders Association applauded Yoplait for agreeing to pull a yogurt ad that echos the internal monologue of someone suffering from an eating disorder. In its defense, the company says it didn’t see anything wrong with the ad — and that’s precisely the problem.
In the commercial, a woman stares at a cheesecake in the fridge and bargains with herself, saying she could possibly eat a tiny slice because she was “good today.” Or, she could have “one large slice while jogging in place followed by eight celery sticks.” Then a coworkers swoops in and grabs a raspberry cheesecake flavored yogurt, and the first woman compliments her on losing weight recently.