Anti-Vaccine and Pro-E-Cig: Jenny McCarthy Is the Queen of Good Choices
Latest
Jenny McCarthy was a hot topic in front of the U.S. senate on Wednesday, concerning her role in an e-cigarette campaign that critics argue rolls back anti-tobacco efforts by decades. The Committee on Commerce, Science and Transportation questioned Blu eCigs CEO Jason Healy about his decision to use McCarthy in an ad that resurrects the midcentury image of smoking as a sexy, glamorous pastime. So, at this point,
Dr. Jennworth McCarthy, MD is famous for two things: being pro-whooping cough anti-vaccine and telling kids that smoking is cool. TRULY A WARRIOR FOR CHILDREN’S HEALTH.
Via Politico:
Longtime anti-smoking advocates on the Hill argued that e-cig marketing is a throwback to traditional cigarettes, using techniques to reach young people with rock concert sponsorships, sports magazine ads, fruit and candy flavors and sexualized TV commercials that push themes like rebellion, independence and freedom, which are the anthems of youth.
McCarthy’s ads are part of a broad campaign designed by Blu under the mantra of “freedom.” In one, she tells the camera she’s glad she can have an e-cig anywhere, no need to step outside to take a smoke or fear scaring off a handsome stranger. She sits in a bar smiling into the camera drawing a long, slow drag from her e-cig and blowing a plume of vapor that looks like smoke.
Some quotes from the commercial: