Hollywood's Having a Bad Summer Because They Only Cater to Young Dudes
LatestGuess what? Turns out if you essentially ignore half the population, you’re leaving money on the table. Apparently this is, like, an AP Calculus-level concept in Hollywood.
The Hollywood Reporter suggests that the industry’s all-young-dudes-all-the-time summer blockbuster strategy is backfiring. For one thing, younger audiences are slipping away like sands through the hourglass: In 2013, as per the MPAA, the share of “frequent moviegoers” dropped 17 percent among the 18 to 25 demo and 15 percent in the 12 to 17 demo. Meanwhile, women are showing less interest in bald-faced dudebro crap spectacles like Transformers: Age of Extinction: