In News That Makes Total Sense, Brooklyn Hipsters Are Growing Up to Become Brooklyn Wine Snobs
LatestThis fine Friday morning, the Wall Street Journal, a paragon of journalistic excellence and curmudgeonly fiscal conservatism, asked a very important, very incisive question that really cuts right to the core of modern civilization: can there be such a thing as “hipster” wine? The short answer? Fuck yes there is such a thing as hipster wine, if for no reason other than that wine snobs and hipsters were bound at some point to intermingle their cultural snobbishness in order to create a type of person so tremendously insufferable that this person eschews the more conventional — dare we say quotidian — grape for something far more “post-post-modern.”
Post-post-modern is, according to Brooklyn restaurateur William Fitch, a big selling point with the hipster palates that flock to Fitch’s Vinegar Hill House and Hillside near the Brooklyn Naval Yard for so-called “hipsterific” wines like Slovenia, Beaujolais, Jura, and Sancerre. Fitch then assured the Journal‘s bemused Lettie Teague that, yes, even so mainstream a wine as Sancerre sold big among hipsters, mostly owing to its post-post-modernness: “Sancerre is post-post-modern. It sells like crazy. I even have a Pouilly Fume on my list. Any kind of Sauvignon Blanc sells like crazy.”