Is This Bizarre Gym Ad Guilty of Bodybuilder Snarking?


Anyone who’s familiar with Planet Fitness ads knows that their message, basically, is that people of average physical fitness can workout in a Planet Fitness without fear of being menaced by steroidal mutants. Sometimes, this message is conveyed clearly, and other times…this happens. Are flaccid-armed men being menaced by female bodybuilders in muscle gyms across the country? Is this commercial somehow saying that female bodybuilders look like men? Were gym bathrooms at Planet Fitness unisex and now are not? There are just so many feelings to be felt after watching this weird ad, but one thing seems pretty obvious — if this were a real men’s locker room, there’d be like fifteen old naked guys ambling around at zombie-speed, hiding behind corners to scare younger gym goers with their old balls.

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