It's 2021 and David Hogg and the MyPillow Dude Are Locked In an Ideological Battle Over Artificial Down (Help!)

David Hogg has been busy lately. The Parkland school shooting survivor turned activist was launched back into the spotlight last week after old footage of QAnon Congresswoman Marjorie Taylor Greene harassing him about gun control made the rounds. Now, the 20-year-old Harvard student is embroiled in a one-sided beef with Mike Lindell, the Trump-supporting conspiracy theorist and CEO of MyPillow, the unremarkable pillow you’ve likely seen advertised at 1 AM on Nick at Nite. Hogg is starting his own pillow company, specifically to compete with Lindell’s. This is exactly the kind of chaos 2021 was made for: An ideological battle over artificial down.

“@williamlegate and I are going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it,” Hogg tweeted Thursday before soliciting his followers for name ideas. He added that this venture with Le Gate, a software developer, will be separate from his work as a gun control activist.