Lululemon Foils Knock-Offs By Patenting Bras, Tank Tops and Shorts
LatestLululemon’s ethos might be all about ~loving life~, but as we’ve learned, the way they run their brand is far more calculated. The company has patented 31 of their athletic clothing and gear designs and actively uses those patents to file lawsuits against competitors.
BuzzFeed reports that the most recent suit was against Hanesbrands over a tank top that Lululemon had patented. Hanesbrands actually countersued Lululemon because they said the style shouldn’t have been patented in the first place. The suit was settled under undisclosed terms, which also happened with previous lawsuit against Calvin Klein and G-III Apparel.